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Observation

Find promising starting points in details, questions and things already at hand.

Our point of view

Ideas grow by being put to work

A good starting point need not be grand or expensive. We look at the choices that help a rough thought become clear, useful and ready to share.

  1. The Detail You Almost Missed: Turning Observation into a Starting Point
  2. A Short Brief or an Open Page? Choosing a Starting Constraint
  3. Before the Sticky Note: The Index Card as a Thinking Tool

About the publication